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BUILDING FACADE AREA
1. The building facade area is the entire surface area of the facade where a sign is located or is proposed to be located, including building walls, doors, windows, recessed and projecting areas, and all other features.
Building Facade Area
2. The calculation shall be based on viewing the facade from a ninety-degree angle (i.e., straight on), regardless of facade insets, offsets, or angles.
3. For single-tenant buildings and multi-tenant buildings with a shared entrance, the facade length is measured between two (2) side facades.
4. For multi-tenant buildings with separate entrances for each tenant, the facade length is measured from the individual tenant's party wall to the opposite party wall or the side facade, if applicable.
5. The facade height is measured from the ground to the top edge or roofline of a building with a flat roof, the eave line of a building with a gambrel, gable or hip roof, or the deckline of a building with a mansard roof.
MESSAGE, COMMERCIAL
Any sign, wording, logo or other representation that, directly or indirectly, names, advertises or calls attention to a business, product, service, or other commercial activity.
MESSAGE, NONCOMMERCIAL
Any sign, wording or logo that does not represent a commercial message or commercial speech. Such signs may express messages that include, but are not limited to, free speech opinions, ideological messages, religious messages, and political messages.
SIGN
An object, device, structure or part thereof, situated outdoors or indoors, that is used to advertise, identify, display, direct, or attract attention to an object, person, institution, organization, business, product, service, event, or location by any means, including words, letters, figures, design, symbols, fixtures, colors, illumination, or other projected images.
SIGN AREA
1. The sign area is the entire face of a sign, including the advertising surface and any framing, trim, or molding but not including the supporting structure.

2. Signs Enclosed In Frames Or Cabinets.
a. The area of a sign enclosed in frames or cabinets is determined based on the outer dimensions of the frame or cabinet surrounding the sign face.
Sign Area - Signs Enclosed in Frames or Cabinets

3. Individual Letters Or Elements.
a. The area of a sign comprised of individual letters or elements attached to a building wall is determined by calculating the area of the smallest square or rectangle that can be drawn around the letters and/or elements. Signs consisting of individual letters and/or elements will be measured as one (1) sign when the distance between the letters and/or elements is less than two (2) times the dimension of each letter and/or element.
Sign Area - Individual Letters or Elements
4. Back-To-Back Signs.
a. Projecting, suspended, and freestanding signs may be back-to-back with two (2) sign faces, and each face may have an area not to exceed the maximum stated for each respective sign type.
Sign Clearance
 
Clearance is measured from the highest point of the ground directly below the sign to the lowest point on the sign structure enclosing the sign face.
Sign Height
Sign height shall be determined by calculating the vertical distance between the lowest elevation of the ground abutting the sign and the level of the highest point of the sign.
SIGN, ATTACHED
Any sign painted, incorporated in, or fixed to a building.
SIGN, AWNING
A sign that is mounted, painted, or attached to an awning.
SIGN, BANNER
A temporary sign constructed of canvas, plastic or similar lightweight, nonrigid material that can be attached to walls or hung or suspended from posts or brackets.
SIGN, BILLBOARD
A permanent, off-premises sign.
SIGN, CANOPY
A sign that is mounted or attached to a canopy.
SIGN, CHANGEABLE COPY
A sign designed so that the characters, letters or illustrations can be changed or rearranged manually. May also be known as "reader boards." This definition does not include signs displaying gasoline prices.
SIGN, DIRECTIONAL
Any sign that is designed and erected for the purpose of providing direction and/or orientation for pedestrian or vehicular traffic.
SIGN, DRIVE-THROUGH
A freestanding sign located adjacent to and oriented towards a drive-through lane.
SIGN, ELECTRONIC MESSAGE CENTER
A sign whose alphabetic, graphic, or symbolic informational content or display, either in whole or in part, composed of electrically illuminated or mechanically driven changeable segments, may be changed or altered by means of electrical, electronic, or computerized programming (e.g., electronic or digital signs). This definition does not include signs displaying gasoline prices.
SIGN, FREESTANDING
Any sign that is structurally separated from a building.
SIGN, ILLUMINATED
A sign lighted by or exposed to artificial lighting either by lights on or in the sign or directed toward the sign.
SIGN, MONUMENT
A freestanding sign, other than a pole sign, supported by a permanent base, where the entire bottom of the sign is affixed to the ground.
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SIGN, OFF-PREMISES
A sign that advertises or directs attention to a business, profession, commodity, entertainment, service, religious, charitable or nonprofit organization, or an activity, product, good, or service that is not located upon or available upon the premises where the sign is located.
SIGN, ON-PREMISES
Any sign that does not meet the definition of an off-premises sign.
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SIGN, PERMANENT
A sign permitted by this Code to be located on the premises for an unlimited period of time and designed to be permanently attached to a structure or the ground.
SIGN, POLE
A freestanding sign supported by one (1) or more poles exceeding ten (10) feet in height.
SIGN, PROJECTING
A sign that is wholly or partly dependent upon a structure for support and which projects more than twelve (12) inches from such structure.
SIGN, ROOF
A sign that is mounted on the roof of a building or that is wholly dependent upon a building for support.
SIGN, SIDEWALK
A freestanding sign which is ordinarily in the shape of an "A," "T," or some variation thereof, which is readily moveable, and is not permanently attached to the ground or any structure.
SIGN, SUSPENDED
Any sign hanging entirely beneath a canopy.
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SIGN, TEMPORARY
A sign or advertising display constructed of cloth, canvas, fabric, plywood or other light material and designed or intended to be displayed for a short period of time.
SIGN, WALL
A sign fastened to, or painted on, the wall of a building or structure in such a manner that the wall becomes the supporting structure for, or forms the background surface of, the sign that does not project more than twelve (12) inches from such building or structure face. This definition includes permanent signs that are attached to gasoline station canopies.
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SIGN, YARD
Any temporary sign placed on the ground or attached to a supporting structure, posts, or poles, that is not attached to any building.
Sign Measurements.
A. Sign Area.
1. The sign area is the entire face of a sign, including the advertising surface and any framing, trim, or molding but not including the supporting structure.
2. Signs Enclosed In Frames Or Cabinets.
a. The area of a sign enclosed in frames or cabinets is determined based on the outer dimensions of the frame or cabinet surrounding the sign face.
3. Individual Letters Or Elements.
a. The area of a sign comprised of individual letters or elements attached to a building wall is determined by calculating the area of the smallest square or rectangle that can be drawn around the letters and/or elements. Signs consisting of individual letters and/or elements will be measured as one (1) sign when the distance between the letters and/or elements is less than two (2) times the dimension of each letter and/or element.
4. Back-To-Back Signs.
a. Projecting, suspended, and freestanding signs may be back-to-back with two (2) sign faces, and each face may have an area not to exceed the maximum stated for each respective sign type.
B. Building Facade Area.
1. The building facade area is the entire surface area of the facade where a sign is located or is proposed to be located, including building walls, doors, windows, recessed and projecting areas, and all other features. 
2. The calculation shall be based on viewing the facade from a ninety-degree angle (i.e., straight on), regardless of facade insets, offsets, or angles.
3. For single-tenant buildings and multi-tenant buildings with a shared entrance, the facade length is measured between two (2) side facades.
4. For multi-tenant buildings with separate entrances for each tenant, the facade length is measured from the individual tenant's party wall to the opposite party wall or the side facade, if applicable.
5. The facade height is measured from the ground to the top edge or roofline of a building with a flat roof, the eave line of a building with a gambrel, gable or hip roof, or the deckline of a building with a mansard roof.
C. Sign Height.
1. Sign height shall be determined by calculating the vertical distance between the lowest elevation of the ground abutting the sign and the level of the highest point of the sign.
D. Sign Clearance.
1. Clearance is measured from the highest point of the ground directly below the sign to the lowest point on the sign structure enclosing the sign face.

General Regulations For All Permanent And Temporary Sign Types.
A. Safety.
1. No sign permitted by this Article shall be placed or erected so as to prevent ready access to any window, door, passageway or fire escape, nor shall any sign be placed on private property in such a manner as specified in this Code so as to constitute a hazard to motor vehicles and pedestrian traffic or obscure the view of motor vehicle operators or pedestrians.
2. No sign may be erected so that by its location, color, size, shape, nature or message it would tend to obstruct the view of or to be confused with official traffic signs or other signs erected by governmental agencies.
3. No sign may be located so that it substantially interferes with the view necessary for motorists to proceed safely through intersections or to enter onto or exit from public or private streets, roads or parking lots.
B. Clearance.
1. The lowest point of a sign that extends over an area intended for pedestrian use shall be at least eight (8) feet above the finished grade below it. The lowest point of a sign that extends over an area intended for vehicular use shall be at least fourteen (14) feet above the finished grade below it.
C. Materials.
1. Permanent signs shall be constructed of durable materials and installed to comply with applicable City Codes. Permanent signs shall not be made of paper, cloth, canvas (except for awning and canopy signs), cardboard, wallboard, or other similar nondurable materials.
2. Permanent signs shall be securely fastened to the ground or to some other substantial supportive structure so that there is virtually no danger that either the sign or the supportive structure may be moved by the wind or other forces of nature and cause injury to persons or property.
3. Signs containing unpainted metal or reflective material of any type shall be prohibited.
4. All visible structural components of signs (excluding the sign face) shall be constructed of natural materials that blend with the natural environment or are compatible (however, not necessarily identical) in color and texture with the adjoining buildings or shall be painted a neutral or compatible color that is compatible with adjoining buildings and/or the natural environment.
D. Illumination.
1. Unless otherwise prohibited by this Article, signs may be illuminated in accordance with the following:
a. Lighting directed toward a sign shall be shielded so that it illuminates only the face of the sign and does not shine directly onto surrounding areas.
b. Illumination on the surface of an illuminated sign, measured at the brightest point ten (10) feet from the surface of the sign, shall not exceed five (5) foot-candles.
c. No illumination source shall create a traffic hazard or distraction to operators of motor vehicles.
d. No sign may contain or be illuminated by flashing or intermittent lights or lights of changing degrees of intensity.
e. Illumination of electronic message signs shall comply with § 425.550(C)(4), Electronic Message Center.
E. Sign Setbacks.
1. Freestanding signs shall be set back from the property lines in accordance with Table § 425.540(A), Summary of Permanent Sign Standards, and Table § 425.540(B), Summary of Temporary Sign Standards.
2. Attached signs are not subject to setback requirements.
3. Any signs located at intersections of streets and driveways shall comply with Section 425.080: Visibility At Intersections.
F. Sign Projections.
1. No sign attached to a building may project more than twelve (12) inches from the building wall, unless specifically outlined in this Article.
 
Sign Installation And Maintenance.
A. Maintenance.
1. All signs and all components thereof, including without limitations, supports, braces and anchors, shall be kept in a state of good repair.
2. All signs and all components thereof shall be maintained so that faded and chipped paint is removed and replaced, so that sign faces containing unintended holes, breaks or missing parts are repaired and/or replaced.
B. Abandonment.
1. If a sign advertises a business, service, community, accommodations, attraction or other enterprise or activity that is no longer operating or being offered or conducted, that sign shall be considered abandoned and shall, within sixty (60) days after such abandonment, be removed by the sign owner, owner of the property on which the sign is located, or other party having control over such sign.
C. Sign Shells.
1. If the message portion of a sign is removed, leaving only the supporting shell of a sign or the supporting structural components, the owner of the sign or the owners of the property where the sign is located or other person having control over such sign shall, within sixty (60) days of the removal of the message portion of the sign, either replace the entire message portion of the sign or remove the remaining sign components.
2. This Subsection shall not be construed to alter the effect of Section 425.590: Nonconforming Signs, which prohibits the replacement of a nonconforming sign. Nor shall this Subsection be construed to prevent the changing of the message of a legal, conforming sign.
D. Removal Of Signs.
1. Signs may be removed by authorized officials of the City if:
a. Proper approval and permit from the City were not obtained prior to display;
b. Proper approval or permit has expired;
c. A temporary sign becomes unsightly;
d. The sign violates any provision of this Article; or
e. The sign constitutes a hazard to the public safety and welfare of the residents of the City of Lake Saint Louis or persons traveling on the public streets and roadways of the City.
2. Confiscated signs will be destroyed or otherwise properly disposed of fourteen (14) days from the date of confiscation.
The following types of signs are specifically prohibited:
1. General.
a. Any sign not specifically allowed by this Article.

2. Attention-Grabbing Devices.
a. Windblown devices, not including projecting signs.
b. Flashing, intermittent, or moving signs that flash or move more than once every three (3) seconds, blinker, racer type, animated, whirligig devices, and other similar types of attention-grabbing devices.
c. Beacons, spotlights, and searchlights, except for emergency purposes;
d. Pennants, ribbons, or streamers.
e. Portable signs, not including A-frame or T-frame sidewalk signs as allowed in this Chapter.
f. Balloon signs or air-activated signs.

3. Location.
a. Signs which are not securely affixed to the ground or otherwise affixed in a permanent manner to an approved supporting structure unless specifically permitted as a temporary sign.
b. Signs that are applied to trees, utility poles, benches, trash receptacles, newspaper vending machines or boxes, or any other unapproved supporting structure.
c. Signs placed on any surface located on, over, or across any right-of-way shall be prohibited unless otherwise permitted by this Article or authorized by the Public Works Director.
d. Signs that obstruct or substantially interfere with any window, door, fire escape, stairway, ladder, or opening intended to provide light, air, ingress, or egress to any building.

4. Public Safety.
a. Any sign that copies or imitates a sign installed by a government agency for official purposes.

5. Vehicles.
a. Signs with a commercial message that are painted on or attached to a stationary vehicle or trailer which is located in such a manner as to serve exclusively as permanent, temporary, or portable signage.
A. Continuation.
1. Nonconforming signs may remain until they are required to be removed under the provisions of this Section.

B. Alterations.
1. A nonconforming sign cannot be enlarged, expanded or otherwise improved except for the purpose of normal maintenance and incidental repairs.
2. The only alteration to a nonconforming sign that is permitted is a change in the sign face, the words or symbols used or the message displayed.
3. Any other alteration or change must be to bring the nonconforming sign into compliance with the regulations of this Code.

C. Maintenance, Repair And Reconstruction.
1. Subject to the other provisions of this Article, nonconforming signs may be repaired and renovated so long as the cost of such work does not exceed, within any twelve-month period, fifty percent (50%) of the value of such sign.

D. Relocation.
1. A nonconforming sign may not be moved to a new location on the same property or to a new location on a different property or replaced except to bring the sign into complete conformity with this Article.
a. Design.
(1) Signs are permitted only as they can be incorporated into monument signs.
(2) One sign may be placed on each side of a two-faced monument sign.

b. Location.
(1) Signs, whether incorporated into one side of a monument sign or two sides of a commercial sign, will be permitted at only one location on any one lot in close proximity to the facility's main vehicular entrance.
(2) Signs located in the MU, C1 or C2 District shall be located no closer than two hundred fifty (250) feet from the nearest residential property line.

c. Display.
(1) Use of graphic functions such as explode, swirl, flash, grow, melt, x-ray, scroll (up or down), write-on, travel, inverse, roll, twinkle, snow or other animation is prohibited.
(2) Use of video or moving video images is not permitted.
(3) Displays on signs must be displayed for a minimum of thirty (30) seconds between the hours of 6:00 A.M. and 10:00 P.M. Display boards shall remain static without change of message between the hours of 10:00 P.M. and 6:00 A.M.
(4) Change to a separate display must utilize the graphic functions of fade-out and fade-in.
(5) Signs must be designed and equipped to freeze the device in one position if a malfunction occurs.

d. Brightness.
(1) Signs must have capabilities for regulating brightness.
(2) The brightness of signs must automatically adjust via photocell for use during daylight hours and non-daylight hours.
(3) The maximum permitted brightness is five thousand (5,000) NIT (candela per square meter) during daylight hours and three hundred (300) NIT (candela per square meter) during non-daylight hours.

e. At the request of appropriate City officials at any reasonable time following installation, the operator of the sign shall demonstrate that settings are in compliance with the requirements of this Subsection.
Purpose.
A. The City recognizes that signs are a necessary means of visual communication for the public convenience and that uses and activities have the right to identify themselves by using signs that are accessory and incidental to the use on the property where the signs are located. The purpose of this Article is to:
1. Minimize incompatibility between signs and their surroundings;
2. Provide for signs within reasonable limitations, consistent with the goals and objectives of the community, to retain the special character and economic advantages that rest largely on the quality of the community's appearance;
3. Protect the public from hazardous conditions by prohibiting signs that are structurally unsafe or obscure, distract the vision of motorists, or compete or conflict with necessary traffic signs and warning signals;
4. Eliminate hazards caused by the size and placement of signs and reduce the possibility of injuries to those coming near or under signs;
5. Promote the health, safety and public welfare of the City, its residents and its visitors;
6. Regulate signs in accordance with the City's policies and with the U.S. and Missouri Constitutions; and
7. Protect the right to free speech by the display of messages on signs through content-neutral regulations.

Applicability.
A. The requirements of this Article apply to all signs and support structures located within the City. The following are signs and messaging that are not regulated by this Article including any requirements for sign permits:
1. Sign Activities.
a. The ordinary preventative maintenance of a lawfully existing sign that does not involve a change of placement, size, lighting, or height.
b. The repainting of a lawfully existing sign.
c. The changing of copy of lawfully existing changeable copy signs.
2. Address Numbers.
a. For the purpose of safety services locating a property, a sign denoting the number and street address of the premises is permitted, provided that such sign complies with the applicable Building and Fire Codes.
3. Directional Signs.
a. On-premises signs directing and guiding traffic on private property that do not exceed four (4) square feet each and that bear no advertising matter.
4. Flags.
a. Flags that do not contain a commercial message.
5. Fuel Pumps, ATMs and Shopping Cart Corrals.
a. Signs located on fuel pumps, ATMs, shopping cart corrals, or similar structures.
6. Integral Signs.
a. Any inscription carved into stone or similar material that is integral to a building, such as those commonly found on cornerstones, stamped into sidewalks, or identified by plaques or tables.
7. Interior Signs.
a. Any sign located inside a building.
b. Signs located within facilities for public assembly, such as parks, stadiums, open-air theaters, and arenas, which are not visible from a public right-of-way or adjacent property and can be viewed only by persons within such facility.
8. Minor Noncommercial Message Signs.
a. Signs not exceeding two (2) square feet in area that do not contain a commercial message.
9. Patio Signs.
a. Any sign located on umbrellas or similarly related private patio furniture or seating.
10. Public Art.
a. Any works of art that do not contain a commercial message.
11. Public Signs.
a. Signs installed or required by the public utility providers, the City, St. Charles County, or any agency of the State of Missouri or Federal government.
12. Seasonal Decorations.
a. Any lighting, signs, or related decorations erected on a seasonal basis in observance of religious, national, or state holidays that are not intended to be permanent in nature and which do not contain a commercial message.
13. Vehicle Signs.
a. Signs painted on or otherwise attached to currently licensed motor vehicles that are not primarily used as signs.
14. Way-Finding Signs.
a. In accordance with Chapter 511: Right-Of-Way Management, Article V: Way-Finding Signs, of the Municipal Code.
15. Window Signs.
a. Signs affixed to or painted on the glass of an exterior door or window or located inside a building.

Waivers And Modifications.
A. The standards of this Article may be waived or modified through one (1) of the following procedures, except where an alternative procedure is specified in this Article:

General Provisions.
A. Savings And Severability.
1. If any clause, section, or other provision of the application of this Article shall be held by any court of competent jurisdiction to be unconstitutional or invalid, such clause, subsection, or other part of the application of this Article shall be considered eliminated and not affecting the validity of the remaining clauses, sections, or applications remaining in full force and effect.
B. Administration And Interpretation.
1. This Article shall be administered and enforced by the Community Development Director.
2. Literal readings of the Code language will be used.
3. Regulations are no more or less strict than as stated.
4. Application of the regulations that are consistent with the rules of this Article are nondiscretionary actions to implement the requirements of this Article.
5. This Article shall be interpreted in a manner consistent with the First Amendment guarantee of free speech.
6. Where this Article is silent, or where the rules of this Article do not provide a basis for concluding that a sign is allowed, said sign is therefore prohibited.